

Turn
étagère
Invited by the Dutch company Royal VKB, known for their food related lifestyle products, Smeeing designed Turn. Its aim is to create new traditions and rituals around serving and consuming food on a table, whilst celebrating with a group of people. When closed, Turn looks like a cake, but when it opens, it is a modern answer to the traditional etagere. The product can be used for all types of small food. Each layer has a different height and can be used either as a platform to present small food or as a bowl to hold other snacks and bites. The user can adjust the product to their wishes, by combining the disks in different orders.
dimensions : D 255 mm H 90 mm
company : Royal VKB




Turn is a result of a company analysis, market research, focus group research, colour studies, model making, technical analysis and material research.