eBusz, 2010
e-Busz is a breakthrough in sustainable public transportation. The innovation in this bus is The Wheel by e-Traction that makes it possible to convert a city bus into a energy efficient electric vehicle. The savings when using The Wheel ca be up to 50%. In the year 2010 the eBusz got intoduced in Rotterdam, the Netherlands.
The logo for this innovative energy saving hybrid bus had to represent the energy efficient electric vehicle. The starting point of the logo was the plug; the cable forms the letter e and the B is included as negative space in the front of the plug. For the opening ceremony a three dimensional logo has been created.